The winning TV spot

I’ve found it. Do you want to help pay for it?

I’ve tried to keep the blegging in this space to a minimum; presumably you already know how much you want to give to various causes, and I claim no special expertise about where to give for maximum cost-effectiveness.

But if you’re motivated right now to want to spend a few more bucks to increase our chances of having a President we don’t have to be ashamed of, let me draw to your attention what just might be the winning video of this campaign.

The spot shows the sister of a soldier who died in the Iraq war commenting on Bush’s hideous “no weapons here” joke, along with footage of Bush, in black tie, making it.

It’s four long years of disgust in thirty seconds, and there’s evidence it might be effective, even at this late date:

Pollsters Greenberg, Quinlan & Rosner tested the ad and found that after viewing it just once, there was an almost unprecedented 8 point gross shift away from Bush in voting intentions among the 750-person test sample. It also badly eroded support for Bush across a wide range of measures including confidence in his Iraq policy and key measures of character including honesty and sharing the concerns of ordinary people.

Okay, that’s not an entirely disintersted opinion; presumably Greenburg, Quinlan, and Rossner did that work for the ad’s sponsor, Win Back Respect. But the numbers seem, to these untutored eyes, pretty damned impressive, and viewing the spot makes me believe that it could cut through the clutter and make an impact even at this late date.

Win Back Respect isn’t an outfit I’m familiar with, but if Wesley Clark is working with them that’s good enough for me.

I just sent them a thousand bucks.

Hat tip: I’m Just Sayin’, via Wonkette.

Author: Mark Kleiman

Professor of Public Policy at the NYU Marron Institute for Urban Management and editor of the Journal of Drug Policy Analysis. Teaches about the methods of policy analysis about drug abuse control and crime control policy, working out the implications of two principles: that swift and certain sanctions don't have to be severe to be effective, and that well-designed threats usually don't have to be carried out. Books: Drugs and Drug Policy: What Everyone Needs to Know (with Jonathan Caulkins and Angela Hawken) When Brute Force Fails: How to Have Less Crime and Less Punishment (Princeton, 2009; named one of the "books of the year" by The Economist Against Excess: Drug Policy for Results (Basic, 1993) Marijuana: Costs of Abuse, Costs of Control (Greenwood, 1989) UCLA Homepage Curriculum Vitae Contact: Markarkleiman-at-gmail.com

3 thoughts on “The winning TV spot”

  1. "Four long years of disgust in thirty seconds"

    If you've got a few bucks to spare, you might want to help get this powerful ad on the air. "The spot shows the sister of a soldier who died in the Iraq war commenting on Bush's hideous "no weapons here" joke, along with footage of Bush, in black tie, …

  2. Win Back Respect

    Mark Kleiman is a man of many talents. In addition to being a scholar of criminal justice, and a storied member of the Ancient and Hermetic Order of the Shrill, he's also a good fundraiser. At any rate, he convinced

  3. “Four long years of disgust in thirty seconds”

    If you’ve got a few bucks to spare, you might want to help get this powerful ad on the air. “The spot shows the sister of a soldier who died in the Iraq war commenting on Bush’s hideous “no weapons here” joke, along with footage of Bush, in black tie, …

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