Press(ur)ing an advantage

Should the Obama campaign put out tire gauges with the Obama logo? Why not?

Among the tactical deficiencies of the Blue Team, failure to rub an opponent’s nose in a mistake is prominent. Instead of sitting back and enjoying McCain’s backtrack on tire pressure, we should keep hammering. Andrew Sullivan quotes a fine idea from a WaPo reader:

Free advice: The Obama Camp should totally co-opt the GOP’s silly tire gauge thing. They should start giving out tire gauges with the Obama logo on them. They should thank them for the idea. They should promote it as a wonderful post-partisan effort to reduce our nation’s dependence on foreign oil.

Harold Pollack reports that the gauges are available in bulk for $1.29 each.

Author: Mark Kleiman

Professor of Public Policy at the NYU Marron Institute for Urban Management and editor of the Journal of Drug Policy Analysis. Teaches about the methods of policy analysis about drug abuse control and crime control policy, working out the implications of two principles: that swift and certain sanctions don't have to be severe to be effective, and that well-designed threats usually don't have to be carried out. Books: Drugs and Drug Policy: What Everyone Needs to Know (with Jonathan Caulkins and Angela Hawken) When Brute Force Fails: How to Have Less Crime and Less Punishment (Princeton, 2009; named one of the "books of the year" by The Economist Against Excess: Drug Policy for Results (Basic, 1993) Marijuana: Costs of Abuse, Costs of Control (Greenwood, 1989) UCLA Homepage Curriculum Vitae Contact: Markarkleiman-at-gmail.com