Declining prices for pollution monitoring equipment are leveling the PM 2.5 playing field in China. Â To quote Sy Syms, Â “an educated consumer is our best customer.” Â An exciting research field in economics has documented the power of information and “report cards” in influencing individual choice and this in aggregate has public health consequences. Â For the tough RBC crew, please read this paper on Los Angeles restaurant report cards and their impact on Â public hygiene. Â Â The narrow pursuit of self interest can yield progress! Â In the LA case, Â there is a synergy between government producing trusted information and private individual responses. Â In the case of China, the government is not trusted to produce such information and the private sector has responded. Â That’s adaptation!