So many political commercials include heavy background music, bombastic overstatement delivered by a gravelly voice-over, cliched grainy footage of an opponent walking in slow motion away from the camera. I’m convinced that such snark and bombast is usually self-defeating. Good political communication is generally more straightforward and intelligent than that.
This Hillary Clinton ad is a straight-up attack on Trump’s sexism, using his own voice to tell the story. We watch various girls looking in the mirror, while we hear Trump in the background offering various coarse sexist comments that demean women. There’s some subtlety operating there, too. Watch each girl, and listen carefully to each comment Trump offers.
I have two wonderful daughters. Maybe some of you fathers do, too. If so, you’ll understand why this one lands like a punch to the gut. We can’t allow this coarse, grifting demagogue to get anywhere close to the presidency. Our mothers, wives, sisters, and daughters especially deserve much better this campaign season.