Bleg: on-line advertising

Does anyone know how to sign up for one of the on-line ad services?

“Blegging” used to mean asking blog readers for money. Since all of us have day jobs, we don’t have to do that. But we were hoping to at least cover operating costs. Alas, Google AdSense has spectacularly failed to do so; the UCLA math department has asked me if they can use our revenue stream to teach about infinitesimals.

So I’m blegging in the more current sense of the term: asking for information. Does anyone know how RBC can get signed up with one of the outfits that places blog ads?

Author: Mark Kleiman

Professor of Public Policy at the NYU Marron Institute for Urban Management and editor of the Journal of Drug Policy Analysis. Teaches about the methods of policy analysis about drug abuse control and crime control policy, working out the implications of two principles: that swift and certain sanctions don't have to be severe to be effective, and that well-designed threats usually don't have to be carried out. Books: Drugs and Drug Policy: What Everyone Needs to Know (with Jonathan Caulkins and Angela Hawken) When Brute Force Fails: How to Have Less Crime and Less Punishment (Princeton, 2009; named one of the "books of the year" by The Economist Against Excess: Drug Policy for Results (Basic, 1993) Marijuana: Costs of Abuse, Costs of Control (Greenwood, 1989) UCLA Homepage Curriculum Vitae Contact: Markarkleiman-at-gmail.com

9 thoughts on “Bleg: on-line advertising”

  1. "..the UCLA math department has asked me if they can use our revenue stream to teach about infinitesimals."

    Yes, but inquiring minds want to know first if the RBC is in the Leibniz or the Newton camp.

  2. I still don't understand why the… uhh, not sure what you call it – "token?" model hasn't caught on.

    That's where you sign your site up with a service that gives you some kind of revenue from member click-throughs. I don't visit a terribly large number of sites a day and would be happy to pay a small donation/token/fee.

  3. Hmm, 3k visits / day with click through advertising model on a (primarily) editorial content site, sounds like maybe 10 – 18 cents per day of revenue due to click through?

    Consider that folks who come to your blog will be looking for insights and commentary but not generally something to buy. Consider two sites one which is a "how to" site, gets 5k visits/day and $3 – $5/day in revenue, vs a "editorial" site which provides insights and color to current events 5k visits/day is like .03 – .05/day. The bottom line is that its a statistical thing, since people who come to here opinions are a group that "might" also be looking for something to buy vs people who come to a "how to" sight that are trying to get something done, and there is a much higher percentage of them who need something (generally tools). Good back of the envelope number based on information economics is that you need 3 decimal orders of magnitude more participants on editorial to achieve an equivalent value proposition of a educational focus.

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