A PR photo taken at the opening on Thursday of an offshore wind farm in Denmark:
At the Horns Rev 3 opening, left to right: CEO of Vattenfall Magnus Hall, Chairman of Vattenfall Lars G. Nordström, HRH Crown Prince of Denmark, Danish Prime Minister Mette Frederiksen, Minister of Climate, Energy and Utilities Dan Jørgensen, and pupils from Hvide Sande School
Credit: Vattenfall, via Recharge
What are the smiling kids doing there? Their contribution to building the wind farm is nil. They were roped in to show that the powerful adults in the back row are Concerned about future generations. Should I blame Greta Grunberg, or John Kerry, who took his scene-stealing granddaughter along to sign the Paris Agreement in New York?
Picky, picky, you say. If it helps and does no harm to the kids, fine. But let’s not mistake charming photo ops for action. To be fair, in this case they had some action to celebrate. The wind farm is for now the largest in Scandinavia, with a nameplate capacity of 407 MW.
There is much more cuteness to come along these lines.
PS: On reflection, there is a clear distinction between the Kerry photo and the Danish one. Kerry’s granddaughter is interacting with him, not the assembled grandees. She is fascinated by Grandpa’s behaviour; he is doing something unusual she does not understand, but it’s clearly very important to him, so she wants to be part of it. In the Danish photo, there is no interaction, the adults are not looking at the kids or talking to them. They are just exploited extras on the stage. Maybe the suits talked to the kids at another time, but it’s not what the photo says.