A rabbit is hopping happily through the forest. On his way, he meets a giraffe who is about to smoke marijuana. The rabbit says to the giraffe, “Giraffe, you shouldn’t pollute your neck and hurt your lungs inhaling that harmful stuff! Let’s breathe in the fresh air as we jog through the forest.” The giraffe pauses, drops the marijuana, and follows the rabbit.
A little further through the forest, they meet an elephant about to snort cocaine. The rabbit says to the elephant, â€˜â€˜Elephant, why do you want to ruin your precious trunk with that sinful powder? Sniff the spring flowers instead. Come jog with us and enjoy Mother Nature.” The elephant spills out the cocaine and jogs with the rabbit and giraffe.
Then they meet a lion who is about to shoot heroin. The rabbit says to the lion, â€˜â€˜Lion, you’re the king of the forest! Isn’t that enough of a high for you? Join us for an invigorating jog on this lovely day!”
The lion puts down the heroin, punches out the rabbit, and, “Dammit, rabbit, I told you not to hassle me about jogging with you every time you dropÂ Ecstasy!”
Loewenstein, J., & Heath, C. (2009). The Repetition-Break Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas.Â Cognitive Science, 33(1), 1-19