Partners in irrelevance

Rupert Murdoch is teaming up with Microsoft to prevent Google searches from finding News Corp. content.

Go ahead, punks. Make my day.

Google’s unofficial slogan is “Don’t be evil.”

Rupert Murdoch and Microsoft share the opposite slogan.

So naturally Murdoch and Microsoft are trying to gang up against Google. The idea is to promote Microsoft Bing by preventing Google searches from finding News Corp. content.

Truly, a match made in Heaven. Or, in this case, the Other Place. I look forward to missing “news” from News Corp.

Author: Mark Kleiman

Professor of Public Policy at the NYU Marron Institute for Urban Management and editor of the Journal of Drug Policy Analysis. Teaches about the methods of policy analysis about drug abuse control and crime control policy, working out the implications of two principles: that swift and certain sanctions don't have to be severe to be effective, and that well-designed threats usually don't have to be carried out. Books: Drugs and Drug Policy: What Everyone Needs to Know (with Jonathan Caulkins and Angela Hawken) When Brute Force Fails: How to Have Less Crime and Less Punishment (Princeton, 2009; named one of the "books of the year" by The Economist Against Excess: Drug Policy for Results (Basic, 1993) Marijuana: Costs of Abuse, Costs of Control (Greenwood, 1989) UCLA Homepage Curriculum Vitae Contact: Markarkleiman-at-gmail.com

8 thoughts on “Partners in irrelevance”

  1. A key point usually omitted from the discussion is that while respecting requests not to index and link is a current policy of Google and most other search engines (requests that news media complaining about GoogleNews rarely make), it is by no means clear that Google or anyone else is under any legal obligation to honor such a request. If you put a page on the open internet, don't I have a First Amendment right to tell others that it exists, and describe what it is? Even if it is copyrighted, isn't that fair use? On what theory would I not have that right? So far as I know the law on this is poorly developed, but I find it hard to believe that the lawyers for Teams Murdoch, Gates and Brin/Page are overlooking it. If large quantities of cash start being shelled out for the "exclusive right to index", legal fireworks are sure to follow.

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  3. My 3G phone came equipped with Bing. For most of its intended purposes, Bing is a typical useless MicroSoft POS. Fortunately, there is a web browser on the phone and I can get to Google easily. The only reason I keep Bing on the phone is so I can display maps easily. I don't allow it to access the phone's GPS, though.

  4. I don't have anything nice to say about Murdoch. However the notion that corporate behemoth Google is morally superior to corporate behemoth Microsoft strikes me as silly. This isn't a slam against Google. It's an incredibly nimble and innovative organization with a boatload of technical and business talent.

    I will say however that the slogan "Don't be evil" creeps me out a little.

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