After 130 years, Ladiesâ€™ Home Journal will cease monthly print publication. The magazine still has a circulation of 3.2 million. Yet its aging reader base and the generally disastrous magazine financial ecosystem has undermined this flagship publication, a leader among the â€œseven sistersâ€ that once dominated this segment of the business.
Every type of journalism has a craft to it, offering opportunities for excellence and contribution the outsider easily overlooks. That is certainly true of Ladiesâ€™ Home Journal and other womenâ€™s magazines.
Itâ€™s tempting to overlook some terrific journalism millions of readers found in these pages. When the moment is right, womenâ€™s magazines could ratifyâ€”and thus propelâ€”larger social changes, too.
One such moment occurred on May 1, 1950, when Ladies Home Journal printed a taboo-breaking article by Pearl Buck called â€œThe child who never grew.â€ Buck recounted her gradual discovery of her daughter Carolineâ€™s intellectual disability, and describes her painful decision to institutionalize Caroline at the age of nine within the Training School at Vineland, New Jersey.