What The Well-Off Would Pay for Wendy’s Coffee Doesn’t Matter

The fast food industry may not be able to pay higher wages because its customers are as poor as its employees

Labor protests were recently held in front of more than 1,000 fast food restaurants around the country. As a result of our job-killing recession and subsequent job-lite recovery, the fast food workforce is no longer composed mainly of teenagers. It now comprises many adults who are raising families, which is pretty hard to do on eight or nine bucks an hour and no health insurance benefits. Hence the protesters’ call for unionization and higher wages.

Many members of the San Francisco Bay Area Starbucks-going crowd (of which I am one) responded to the protests by lambasting Wendy’s, McDonald’s, Burger King et al., e.g., “Starbucks charges more for coffee so that it can give its staff good wages and benefits. Wendy’s is just too stupid or too cheap to do the same thing”. When I hear comments like this from my fellow well-intentioned members of the upper-middle class, they make surface sense to me for a few seconds. But then I remember my experience working in a fast food restaurant. Continue reading “What The Well-Off Would Pay for Wendy’s Coffee Doesn’t Matter”