If a tree falls in the forest and it’s hidden from Google….

I built my first website from scratch last month on WordPress. The site is called fiduciarystandard.info. I thought it was pretty nifty. It features an entertaining Big Short-like video that seeks to explain the importance of the fiduciary standard. It looks great on an iPhone. I hope you have a look.

Despite/because of the site’s wonderfulness, I couldn’t figure out why traffic has been poor. It turns out that I had somehow made a rookie mistake. By default, the thing was shielded from search engines. Anyway, please check it out. And please tweet it. Facebook it. Instagram it. Whatever. The more outside links refer to it, the faster that Google and its peers will notice its existence.

Author: Harold Pollack

Harold Pollack is Helen Ross Professor of Social Service Administration at the University of Chicago. He has served on three expert committees of the National Academies of Science. His recent research appears in such journals as Addiction, Journal of the American Medical Association, and American Journal of Public Health. He writes regularly on HIV prevention, crime and drug policy, health reform, and disability policy for American Prospect, tnr.com, and other news outlets. His essay, "Lessons from an Emergency Room Nightmare" was selected for the collection The Best American Medical Writing, 2009. He recently participated, with zero critical acclaim, in the University of Chicago's annual Latke-Hamentaschen debate.

3 thoughts on “If a tree falls in the forest and it’s hidden from Google….”

  1. I am *absolutely* going to share this on Fb. Still have issues with Fb but I admit it can be darned useful.

    Meanwhile, your plug for your book is much too well-hidden… and, is it time to just call for the return of pensions? Why are we even putting people through this? Boring and complicated indeed. Hey! sounds like healthcare.

  2. Well bless your heart. Didn't make this as a plug for the book. Though non-tragic if folk click through…..

  3. Posted to FB for teh website. Hope it helps, I've been using your index card to attempt to dissuade Millennials from buying into the "create your won retirement by trading stock" bullshit, with mixed results. Apparently, they've bought Cramer's and Ameritrade's (among others) advertising.

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