Let’s just check the scoreboard here:
Cal football and men’s basketball have the lowest graduation rates of any FBS school. Not PAC12, FBS: that’s national, baby! The football team is 1-10 and a 31-1/2 pt underdog for Saturday’s Big Game; MBB is not ranked in either poll for this year. The campus is on the hook for a third-of-a-billion dollar loan for a coaching office palace/booster party venue/conditioning center: losing programs don’t sell tickets. The program is supposed to break even, but loses $7 to $10m per year, year after year. One of the football players sent a teammate to the hospital a couple of weeks ago in a locker-room fight.
You might think our Intercollegiate Athletics Program, who get to sell the Cal logo for chotchkes and sweatshirts, has some kind of pervasive management problem, but you might be surprised to learn that they seem to have an even more serious morality problem. This billboard is glowing above our local freeway only a few miles from campus. The pic is fuzzy, taken with a cell phone; if you can’t read the text, it says “we will sell drugs to our students, and everyone else, if there’s money in it for sports.” Mark says “Alcohol is not just a drug, but the archetypal drug: the drug most widely used and the drug that causes the most addiction, disease, and violence.” We have a real student drinking problem at Cal, and it seems to be getting worse.
The Intercollegiate Athletics program has a master agreement to sell advertising and promotional space using Cal assets with a number of vendors. Part of the overarching agreement includes a contract with Coors/Miller.
I understand your concerns, and will be talking with the vice chancellor of administration to discuss the alcohol ads and to explore ways to ensure that future promotions are aligned with the core values of Berkeley and our brand.
Discuss? Explore ways to insure? Am I missing something here; can this discussion take more than thirty seconds?
Which cigarette brand do we think will win the bidding to put a Cal logo on their packs?