A dull and rainy Sunday afternoon led me to do some analysis of RBC’s pattern of visits. Particularly, I was curious whether more posts means more traffic. The data in the table are on a monthly basis, which is rather crude, and only go back for the past 12 months (April 2011 through March 2012), which is a rather short data series. Visits aren’t the same as unique readers either. Finally, there isn’t a huge amount of variation to explain. Nonetheless, the Pearson correlation is .46 between the two numbers.
The correlation would be even stronger if not for the anomaly of December 2011. Posts went up by 6% from November, but monthly visits dropped by about 15,000. So while everyone else was out doing holiday shopping, the RBC crew was hard at work (or alternatively, drinking too much eggnog, which lead to a quality of posts beneath the standards of our discerning readers).