Last year I wrote about discovering that American Airlines had a better club hidden inside the airport club which I had previously thought was the only club there was. My excitement at entry to “the next level” faded when I began to wonder â€œIs there a better club inside the club that is inside the club, and why havenâ€™t they let me in?â€.
There is apparently such a next next level, and Stanley Bing has summited at this “Concierge Key” status. In a lovely bit of drollery, he describes this airline rewards program for the most elite of elite American Airlines fliers. As far as he can tell, the only reason to want to get in is that it’s hard to get in:
I’d have to say that the Concierge Key Club is just a somewhat cynical trick played by American Airlines to seduce individuals who are shallow and foolish enough to be impressed by membership in a Club whose only benefit seems to be that other people don’t belong to it. Not that I want to be ejected, mind you. I mean, when you get right down to it, the fact remains that I am Concierge Key, and most of you are not. That’s something, I guess.