Declining prices for pollution monitoring equipment are leveling the PM 2.5 playing field in China. To quote Sy Syms, “an educated consumer is our best customer.” An exciting research field in economics has documented the power of information and “report cards” in influencing individual choice and this in aggregate has public health consequences. For the tough RBC crew, please read this paper on Los Angeles restaurant report cards and their impact on public hygiene. The narrow pursuit of self interest can yield progress! In the LA case, there is a synergy between government producing trusted information and private individual responses. In the case of China, the government is not trusted to produce such information and the private sector has responded. That’s adaptation!