You play it like this.
John Edwards, alone among Democrats, seems to grasp the plain fact that, deep down, this is still a Puritan country, and people prefer their political arguments dressed up as sermonettes. I still think 2004 is a year for a candidate who can outflank Bush on national security, which means Graham or Clark. But whoever runs needs to be able to sound the note Edwards sounds.
Thanks to Tapped for the pointer.